One of my favorite uses of Mass Media is the ability to be informed about local events. I have lived in New England for about 20 years and there are still plenty of things I haven't seen or done that I would love to see and do. Mass media channels such as websites like boston.com and newengland.com regularly give insight into what New England has to offer. They share information about Patriots Day activities, apple picking season, fun runs/marathons, local events like the ice cream event in Boston, 4th of July events, ski season conditions, etc.
Today, Boston.com posted an article, "You Can Peek into 10 Historic Homes and Gardens for Free this Weekend." These properties are preserved by The Trustees of Reservations which manages scores of historical sites and natural trails throughout New England. This type of advertising campaign is so smart because they will attract many people who may not otherwise have gone to one of these sites. Assuming visitors are impressed with whichever property they choose to visit, the visitor will most likely come to the conclusion that other sites are as worthwhile to visit, thus increasing membership in the preservation organization, and more revenue through increased visitors.
I'm still trying to decide which site to visit. I'm leaning toward Crane Beach. Where would you visit?
Article Link: https://www.boston.com/culture/events/2017/05/16/you-can-peek-into-10-historic-homes-and-gardens-for-free-this-weekend
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