Group Snaps

Once again there has been a development and marketing maneuver in the social media world to keep competition on its toes. Various media outlets, including Bloomberg, recently reported that the social media app, Snapchat has updated its Story feature in an effort to stay competitive in the social media business. After recent lackluster earnings, Snapchat hopes this update will bring back previous users, new users who want to contribute to friends' group stories, and increase use among current users.

So, what is the Story update? Story now has a custom feature which allows people to collaborate on video Stories and share them with their followers. Instead of having just a single user share video from an event, groups of Snapchat users can post video of the same event. Friends can thus share a more broad perspective of an group event such as a vacation, holiday party, prom, wedding, family reunion, etc.

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If you are a control freak who prefers controlling the storyline and content then this might not sound appealing, but if you are open to different perspectives being combined in one place, this might be something that interests you. What do you think? Is this feature enough to sell or resell you on Snapchat? After watching the promo video below, I realize I'm not as camera happy at events as these users are, so I doubt that I'll jump on board, but I have to admit, the marketing for this feature makes it look like a fun way to connect...